Offline events offer a unique opportunity to forge connections that matter. By strategically leveraging attendee lists and personalized outreach, you can turn these events into meeting-rich experiences. Here’s a streamlined approach to making the most of your next offline event.
1. Get the Attendee List
- Check Official Channels: Look for attendee lists on the event’s official website, app, or social platforms.
- Contact Organizers: If the list isn’t readily available, reach out to the event organizers and ask if they are willing to share it with you.
2. Extract Contacts
- Scrape Attendee Lists: Use tools like Serper to scrape attendee details from websites or event portals.
- Enrich Details:
- Extract basic attendee information such as First Name, Last Name, Job Title, and Company Name.
- Use tools like Hatch to enrich domains and gather company-specific data such as industry, employee count, and other insights.
3. Prioritize Your List
- Identify Your ICP (Ideal Customer Profile):
- Narrow down the attendee list to focus on individuals and companies most relevant to your business objectives.
- Prioritize based on factors like job titles, company size, industry, and location.
4. Gather Data
Once you’ve identified your target audience, collect their contact details to initiate outreach:
- Find Emails: Use Hatch to enrich and verify emails for over 80% of your list through 30+ leading providers on a pay-per-use model.
- Find Phone Numbers: Access phone numbers from 30+ providers using Hatch, paying only for the numbers you find.
- Find LinkedIn URLs: Leverage Hatch’s free feature to find LinkedIn URLs by providing the attendee’s name and company.
Pro Tip: Hatch provides free credits upon sign-up (via a business email) to help you find emails and phone numbers.
For assistance, refer to the Hatch Usage Guide or email us at support@hatch.com.
5. Execute Personalized Outreach
With your data ready, launch tailored campaigns:
Email Outbound:
- Use an event-specific subject line to grab attention.
- Mention something about the event in the email body.
- Include a clear call-to-action (e.g., suggesting a meeting time).
WhatsApp Strategy:
- Send a brief introduction referencing the event.
- Follow up with your value proposition and a specific meeting suggestion.
LinkedIn Outreach:
- Use tools like Salesrobot to automate LinkedIn sequences for leads where you couldn’t find email/phone details.
- Personalize your connection requests and follow-ups.
Why This Approach Works
- Targeted Networking: Engaging with attendees already interested in your industry makes them more likely to respond.
- Warm Leads: Mentioning the event creates a natural, non-intrusive way to start a conversation.
- Higher Response Rates: Personalized, event-focused messages are more engaging and effective.
Follow Up After the Event
- Thank You Note: Send a quick thank-you email summarizing your conversation and proposing a next step.
- LinkedIn Connection: Add attendees on LinkedIn with a personalized note to maintain the relationship.
- Keep the Connection Warm: Share relevant content or invite them to future events to stay on their radar.
- Reach Out to Missed Leads: Use the attendee list to book calls with individuals you didn’t get a chance to meet during the event.
By following these steps, you can maximize your networking efforts at offline events, turning casual encounters into valuable business meetings.
Written by
Nandini jain
At
Tue Nov 26 2024